Mistaken Goal: Where Student Affairs & Technology Meet

"...technology is not something that happens to us. It is something we create. We must not confuse a tool with a goal. We must, therefore, be sure that technology serves the fundamental purposes of higher education." Stanley N. Katz in "In Information Technology, Don't Mistake a Tool for a Goal"

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Journal Article:

BibTeX citation key: Groves1992a

Groves, R. M., Cialdini, R. P., & Couper, M. P. (1992). Understanding the decision to participate in a survey. Public Opinion Quarterly, 56, 475–495.
Added by: kguidry 2009-09-07 15:30:15 Last edited by: kguidry 2010-08-18 15:56:41

Categories: Survey methodology
Keywords: non-response bias, quals, survey methodology
Creators: Cialdini, Couper, Groves
Collection: Public Opinion Quarterly

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Abstract

The lack of full participation in sample surveys threatens the inferential value of the survey method. We review a set of conceptual developments and experimental findings that appear to be informative about causes of survey participation; offer an integration of that work with findings from the more traditional statistical and survey methodological literature on nonresponse; and, given the theoretical structure, deduce potentially promising paths of research toward the understanding of survey participation.
Added by: kguidry Last edited by: kguidry